It’s not exactly that common that the President of the United States pops in at a tech conference. But that’s exactly what happened at the SXSW conference recently when President Obama took the opportunity to outline his embarrassment about the botched rollout of Heathcare.gov (rolled out, of course, on his watch).

He also took the opportunity to talk about the US Digital Service (modeled, to some extent , on the UK’s GDS) – a clear attempt to ensure that such botched roll-outs of technology platforms don’t become the norm.